Classed as a ‘soft brand’, this range gives operators the freedom to retain their individual personality while extending their reach through Choice Hotel’s extensive distribution network, opening doors to a expanding and global market of leisure, corporate and experience-seeking travellers alike. Embracing historic inns, boutique properties, luxury retreats and chic city hotels, the Ascend Hotel Collection now represents the largest soft brand in the world, connecting with travellers’ unique tastes and an ongoing expansion of market opportunities.