Choice Hotels LATAM’s business development and leadership team bring a depth of professional industry experience to every partnership.
As CEO of Choice Hotels LATAM since 2006, German Fernandez’s renowned passion and strategic vision have firmly established Choice Hotel’s iconic global brand as a market leader in the Latin America.
Built on three decades of extensive senior management experience in international hotel brands throughout the region, Trent’s expertise has attracted a multi-talented team and driven a culture committed to partner success and high-performing franchisee properties.
Led by Chief Executive Officer Germán Fernández, Choice Hotels LATAM’s dynamic Executive Team have helmed exceptional growth, and a soaring loyalty program of 675,000 global members, Loyalty Program members across Mexico bringing 15.4% of Choice’s contribution, establishing Choice Hotels’ global brand as an undisputed local industry lead.
With extensive senior leadership expertise, combined with deep industry experience, the team continues to accrue outstanding revenue, distribution, marketing and sales results that outshine market competitors.
Choice Hotels International, Inc. (NYSE: CHH) today announced that it has completed the acquisition of the franchise business, operations and intellectual property of Radisson Hotels Americas
Unites highly complementary businesses, adding nine brands, 624 hotels and over 68,000 rooms Marks the latest step in Choice’s strategy of growing its asset-light portfolio of
As a international hotel franchise group Choice Hotels Mexico continues to expand its portfolio adding one new property in Guadalajara. Sleep Inn Guadalaja Galerías is
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