White Papers

Expert insights. Market opportunities.
Find out what you need to know.

Hotel Location

Learn about the key principles to choosing a profitable location, along with emerging markets and opportunities.

Third Party Management

The overall goal of the third-party manager is to increase the value and profitability of your property. Learn about why to consider third-party managers and how they can help.

Soft Brand and Hard Brand

What is soft branding and why has it become such a valuable marketing strategy? Learn about the market benefits and trends.

Super Brand

Super Brand has a reputation for superior service, global brand recognition and an established identity. Learn about how big brands engage, influence and build loyal communities.

Choosing the right land

Choosing the land to build a hotel property is an important process, learn more.

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Our development managers are on call to explore the options and opportunities for growing your business, from property support to marketing and technology.